Geke carries out the awareness in the production of the designs. For the realisation of the carpets, the designer works together with Mina Abouzahra who has her business producing primarily carpets in Morocco.
Mina collaborates with female led weaving cooperatives acknowledging origins and evaluating their crafts.
She pays the women who hand-knot the rugs directly, to empower women - both socially and economically - through crafts. The rugs are the result of equal collaboration. Especially when it comes to handicraft production, knowledge and skills are essential. Therefore, the names of the makers always feature on the labels.
The collaboration is an intrinsic interpretation of the fluidity concept.
The original berber carpets are made of 100% local wool.
confusion = 2.05 x 3.00 ex fringes
privileged =2.02 x 2.91 ex fringes
proud = 2.20 x 2.41 ex fringes
"to this day, differences are made, magnified and fought over by people who render themselves superior." According to the designer, this world view, which goes hand in hand with the oppression of the other, has an incomprehensible arrogance which she addresses with this design. The word 'Arrogance', which is depicted in wood and gold foil, refers to the idea of superiority and thus subtly touches on the discussion surrounding ongoing discrimination and oppression.
injustism is a term the designer coined for something that is still very common: judging the other.